This is my first collaboration with Estée Lauder for their Fall2024 visual updates in HBC. At ICON digital production, I had the privilege working closely with Estée Lauder's marketing team to create a diverse range of impactful visuals. From direct mailers to mall displays, and from bounce-back cards to social media assets, our collaboration has spanned various platforms.

Using their design briefs as our guide, I have crafted visuals that resonate strongly in retail environments.

Collaborators:I collaborated closely with the Estée Lauder Canada team, including their Marketing Director and Marketing Associate.

Credits: Assets and design brief were provided by Estée Lauder Canada.