Soft Focus

I had the privilege working with Soft Focus during my graphic design internship in 2019. It was such a great experience to get to know the fashion industry in North America.

Soft Focus is a curated line of stylish loungewear, focused on crafting contemporary silhouettes out of quality, plant-based fabrics.

During my internship as a graphic designer, I have conducted extensive research on fashion brands and design system. Expertise in email marketing for a retail business.

I had the chance to oversee the coordination of the 2020 pre-spring collection photoshoot, personally capturing images of 10 newly launched products with a professional model. Created and shared brand-focused reels on Instagram and promotional GIFs to effectively showcase the collection's highlights.